Hyundai, Google Discussing Possible Partnership
Hyundai and Google could be working together in the near future.
The company’s president Jeong Jin Haeng confirmed that the two companies have some common areas that may require cooperation, and that the Korean automaker is in discussions with Google about a possible partnership.
Hyundai has been one of the most active automakers in adopting Apple CarPlay and Android Auto into its lineup, but is one of the few that is lagging behind when it comes to autonomous technologies.
For the most part, Hyundai and Kia have passed on joint ventures or alliances with other automakers, but now appear to be open to the idea, especially with tech companies.
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Connected and self-driving cars are becoming a heavy focus for various automakers worldwide and Hyundai may be forced to team up with companies like Google to keep up with the competition. The company wouldn’t confirm whether discussions about a partnership would be for autonomous technologies, but given Google’s investment into self-driving cars, it is most likely. It also helps that Hyundai’s former U.S. chief, John Krafcik, now leads Google’s self-driving car division.
Earlier this year, Google and Fiat Chrysler Automobiles (FCA) announced a partnership to outfit Chrysler Pacifica minivans with self-driving technology.
[Source: Bloomberg]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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