Kia First Automaker to Confirm 2017 Super Bowl Ad
Kia will have a Super Bowl ad for the eighth year in a row.
A spokesman for the Korean automaker confirmed Kia will have a presence during Super Bowl LI, which will be played in Houston, Texas. It is the first automaker to confirm a Super Bowl ad buy, but it won’t be the last. Another automaker that has announced its Super Bowl plans is Toyota, which has confirmed it will pull out of Super Bowl LI after appearing in five straight games.
Last year, Kia turned to actor Christopher Walken to show off its new Optima. Previous Kia Super Bowl commercials have enlisted the help of other actors like Pierce Brosnan and Laurence Fishburne.
SEE ALSO: Kia Taps Christopher Walken for 2016 Super Bowl Commercial
Automakers that advertised in this past year’s Super Bowl include Acura, Buick, Honda, Hyundai, Jeep and MINI. Expect to hear a few more confirming their plans later this year.
[Source: Ad Age]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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