Ram is calling its newest pickup the “no-compromise luxury truck with a southwestern theme.”
After introducing the all-new 2019 Ram 1500 at the 2018 Detroit Auto Show earlier this month, the American automaker has rolled out the 1500 Laramie Longhorn Edition, featuring premium materials such as wood, leather, and steel trim. Ram boasts the Laramie Longhorn is the “world’s benchmark for upscale pickup trucks,” having earned the title Luxury Pickup Truck of Texas from the Texas Auto Writers Association (TAWA) two years in a row.
Packed with premium materials, the 2019 Ram 1500 Laramie Longhorn Edition is influenced by traditionally handcrafted, time-tested wares like an antique pocket watch, hand-tooled leather cowboy boots, or a horseman’s saddle. All of the truck’s wood, metal, and leather elements are authentic.
The model is distinguished on the exterior by the standard two-tone RV Match Brown trim or monotone paint, premium LED headlights and tail lights, along with unique wheels and grilles.
But things get really luxurious once you climb inside the cabin, with the interior boasting a segment-exclusive hand-wrapped, 100-percent full-grain leather dashboard and southwestern-design-inspired door panel and armrest coverings. There’s also a new embossed alligator skin pattern leather that covers surfaces including the center console, instrument panel, seats, and door panel inserts. Other unique details are satin chrome accents, a brushed nickel metal badge that is flush-mounted on the console lid, and a new “Longhorn” branding mark burned on the wood-trimmed upper glove box door.
Adding to the luxurious atmosphere are ambient lighting and real barn wood accents used throughout the cabin. Interior color choices include Mountain Brown/Light Mountain Brown and Black/Cattle Tan full-leather seats with contrast piping. Available options include heated, full-leather seats, and class-exclusive rear seat ventilation.
Pricing for the 2019 Ram 1500 Laramie Longhorn was not announced.
“The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency,” said Mike Manley, head of Ram brand. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment.”
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