Years back, when Williams was shopping for her first car, she bought herself a Lincoln Navigator. She nicknamed the car ‘Ginger’ and drove it for eight years before passing the vehicle on to her niece. Now she’s gotten herself behind the wheel of the new Navigator, and finds it to be perfectly suited to her new duties as a mother.
“I’ve always had a connection to the Navigator brand,” said Williams. “When I bought my first car, Ginger, it was my big step-up. I had a real luxury car now, it looked great and I felt safe.”
“Now that I have become a mom I am in my car a lot more so my Navigator is like my new home,” she added. “I take business calls from it, I prepare for my day, and it’s kind of like Olympia’s room – she takes naps, she wakes up, and she’s comfortable in it. For me, that’s what’s most important. I want what makes me feel most comfortable and what I feel most confident in driving. The Navigator checks all of those boxes.”
Williams signing on as Lincoln’s latest brand ambassador will see the tennis star appear in a variety of videos that will be shared across the automaker’s social media channels. You can view the first of these spots embedded below.
Now when can we expect a Matthew McConaughey/Serena Williams collaboration commercial, Lincoln?