What exactly does it take to become an automotive icon? Are strong sales and exceptional driving dynamics key to becoming regarded as something more than just another car?

Jeep has once again rolled out a slew of concepts for the annual 2016 Easter Jeep Safari that push the boundaries of many of Jeep’s existing products.

In just a couple weeks the 50th annual Easter Jeep Safari is set to take place once again in Moab, Utah. Ahead of the big jamboree, this off-road brand has revealed teaser images of the concepts it’ll be unveiling at this legendary event.

More and more crossovers are hitting the market, but are there any out there that give you the whole package and doesn’t make compromises?

If you shouldn’t judge a book by its cover, why should you judge an automaker by a single car?

An elongated version of the Jeep Cherokee SUV was just spotted in the wild and we’ve got photos to prove it.

The National Highway Traffic Safety Administration is investigating the shifters in thousands of Jeep, Chrysler and Dodge vehicles. 

In this year’s Super Bowl 50 ads, we saw everything from singing sheep, vegan bears, and even a few sentimental commercials that hit us in the feels.

Jeep is killing it with its Super Bowl ads this year, and just released another one showcasing what the brand is famous for: Adventure and off-roading.

Jeep focused on its rich history in its Super Bowl ad this year, and the spot will make you feel like a proud American.

A poser is defined as a person who acts in an affected manner in order to impress others.

It’s a brand-new year and vehicle sales are off to a mixed start. Blizzard conditions across large portions of the country kept many shoppers away, but this didn’t stop brands like Scion and Buick from tearin’ it up.

Jeep owners are lending a helping hand and four wheels to those caught in the record breaking snow storm in Lynchburg, Virginia.

Fiat Chrysler Automobiles (FCA) confirmed that the Jeep Wrangler will be offered with a diesel engine, a hybrid powertrain and as a pickup truck. 

We now have video proof that the Hellcat-powered Jeep Grand Cherokee Trackhawk is in the works.

A new car is designed to grab your attention, but sometimes, things don’t go as planned. 

The Jeep Cherokee lineup has gotten a more luxurious Overland model.

With the turning of our calendars, 2015 is now officially in the history books. It was a year of triumph and tragedy, but fortunately for the auto industry there’s plenty to celebrate … except for Volkswagen, of course.

Jeep is celebrating its 75th anniversary by outfitting its entire lineup with special edition models. 

The Internet has become the go-to place for car shoppers to educate themselves before making a purchasing decision.

Sometimes, when we’re sitting around the AutoGuide.com offices, we come up with answers to questions no ever asked.

Jeep is calling back about 56,000 Cherokee crossovers over a risk of fire. 

AutoGuide.com has named its 2016 Car of the Year, but what did Consumer Reports find to be the worst cars of the year?

What makes a subcompact crossover?

The National Highway Traffic Safety Administration (NHTSA) has begun an engineering analysis on 630,000 Jeep Wranglers over a wiring issue that can cause the airbags to fail. 

November sales figures are in and there was quite a bit of volatility in the market. Several brands posted spectacular gains and a handful of others devastating losses.

Want to avoid purchasing a car you’ll regret buying?

Since it first bowed for the 1993 model year, Jeep’s Grand Cherokee has consistently elevated the SUV segment.

The sun never sets over the British empire, or at least that used to be the case when this colonial powerhouse controlled vast swaths of the planet’s surface. Regrettably, it’s twilight for another English icon, the Land Rover Defender.

Jeep has revealed two new special edition models that will publicly debut next week at the L.A. Auto Show.

You know what they say, when life gives you lemons, make lemonade.

Jeep is celebrating the upcoming 50th Moab Easter Jeep Safari in style.

Who doesn’t want a badass Jeep that can probably traverse a mountain better than a billy goat and look like a mean SOB while it’s at it?

Fiat Chrysler Automobiles (FCA) has announced two recalls affecting nearly 900,000 vehicles worldwide.

Fiat Chrysler Automobiles (FCA) has recalled its Ram 1500 pickup and Jeep Cherokee SUV.

As the tuning arm of Fiat Chrysler Automobiles (FCA), Mopar has released four teaser images of cars it will be bringing to the 2015 SEMA Show.

“Roads? Where we’re going we don’t need roads,” quipped Doctor Emmett Brown in the closing scenes of Back to the Future. Wowing moviegoers, the eccentric scientist had up-fitted his time-traveling DeLorean with hardware that enabled it to fly.

Both leaves and temperatures may be falling across large parts of North America but auto sales did the exact opposite last month, increasing by a stellar amount as drivers flocked to showrooms like birds flying south.

The first set of next-gen Jeep Wrangler spy photos have rolled in, showing two- and four-door mules out testing.

Jeep is recalling certain 2015 Renegades equipped with 6.5-inch touchscreens over concerns with hacking. 

We recently did a story on 10 Reasons Why FCA is in Big Trouble, but Fiat Chrysler Automobiles is actually doing a lot of things right, too. The company may be in the news a lot recently because of recalls, hacking and the crazy things its CEO Sergio Marchionne is saying, but the company also has a lot to brag about.

BMW is the most popular automaker on Instagram, based on geotagged posts in the U.S.

Bugatti is getting in on the Vision Gran Turismo fun.

Showing up to Detroit’s annual Woodward Dream Cruise with anything less than a V8 is nearly sacrilegious. Every year, thousands of cars and their owners gather on Michigan’s famous stretch of asphalt to worship at the altar of the automobile, and this year, I offered up a 2015 Jeep Grand Cherokee SRT to sate the auto gods.

With all the recent news surrounding possible vulnerability and security flaws with vehicles, a report has been released detailing the most hackable cars on today’s roads.

All-season traction, enhanced fuel economy and the toughness to shrug off punishing abuse are challenges not every tire is up to. Even fewer can deliver all of this along with extended tread life and smooth on-road performance.

As the only major automaker in the world with more debt than cash, Fiat Chrysler Automobiles (FCA) appears to be in big trouble.

Mitsubishi, Jeep, Scion and Infiniti were but a handful of automakers that saw their sales fluctuate greatly in August. Which ones laughed all the way to the bank and which ones slipped? 

A pickup truck based on the Jeep Wrangler is under development and should arrive on the market by 2017 or 2018. 

Fiat Chrysler Automobiles (FCA) has released details on a buyback and incentive program that affects over 1 million owners for whom safety recall fixes weren’t immediately available. 

Chrysler’s award-winning Pentastar V6 has received a number of significant upgrades for 2016. These enhancements improve torque output, efficiency and even a reduced weight.

The Jeep Cherokee is being recalled again, this time for having faulty windshield wipers.

Now that it’s been confirmed the Jeep Grand Cherokee Track Hawk is being produced, it was only a matter of time before experts took to creating renders to preview the Hellcat-powered SUV.

The Jeep Grand Cherokee Track Hawk will go 0-60 faster than a Porsche Cayenne Turbo S.

The next-generation Jeep Wrangler redesign won’t be too radical. 

The National Highway Traffic Safety Administration (NHTSA) is investigating about 408,000 Jeep Grand Cherokees over a concern the vehicle could roll away.

The Jeep Wrangler will serve as the Popemobile when Pope Francis tours the U.S. next month.

Better grab onto those hot Dodge Hellcat models right now, because rumor has it they aren’t long for this world.

Jeep’s new small crossover will be getting a high-performance Trackhawk variant. 

Over 4.6-million people have liked Jeep’s Facebook page.