Rolls-Royce believes coach built one-offs like the $12.8 million Sweptail it unveiled at the 2017 Concorso d’Eleganza are the future of luxury.

Any Rolls-Royce is a rare and exclusive automobile, but some customers want an entirely individual creation and they’re willing to pay big bucks to get it. 

Rolls-Royce might hold the record for the having the most random special edition models out there.

The company is showing off eight wildly tuned luxury cars at the 2017 Geneva Motor Show.

Forget gold, Rolls-Royce has decided to paint a car with diamonds.

Rolls-Royce hopes its latest creation can help put a smile on a kid’s face.

Thank goodness this Rolls-Royce is not real.

Development of the Rolls-Royce Cullinan SUV is underway and we caught a prototype doing some cold weather testing in Sweden. 

As one of the oldest modern cars currently still in production, the final seventh-generation Rolls-Royce Phantom has rolled off the assembly line. 

The 13 Hotel in Macau will feature a fleet of 30 Rolls-Royce Phantoms, two of which are extra special. 

Newly discovered patents hint that  Rolls-Royce could be coming out with yet another variant of its Wraith coupe.

We at AutoGuide.com are huge data nerds.

Each year, automakers manage to surprise us with crazy and weird debuts.

Rolls-Royce is giving insight on how it become the world’s leading and most respected luxury house.

Rolls-Royce has finally offered up a glimpse of its upcoming SUV, although the British automaker doesn’t call it that. 

It’s that time again. Time to give our thanks to all the automotive manufacturers for yet another wild and crazy year.

Automakers are starting to offer compelling wheels straight from the factory.

Rappers love throwing down lyrics about cars, but which automakers are their favorites?

We finally have a good idea of how the new Rolls-Royce Phantom will look thanks to a new set of spy shots. Freed from false body panels, we can now see the lines of Rolls’ signature model.

Rolls-Royce has rolled out its “spring/summer 2017 Couture collection,” complete with range of vibrant colors for its Dawn convertible.

BMW has spent 2016 celebrating its 100th anniversary by revealing four new concept vehicles from each of its brands.

In today’s poll we focus on two top-shelf British machines that epitomize elegance, refinement and performance. Which of these beauties would YOU rather own?

Rolls-Royce is working on a luxury SUV, but the automaker won’t be calling it that.

Rolls-Royce has unveiled yet another two bespoke cars.

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Rolls-Royce is preparing to launch a new flagship Phantom model and the brand has released a teaser image of the car. 

Rolls-Royce is developing an SUV that it calls “Project Cullinan,” and we have new renders showing what that high-riding luxury machine could look like. 

The Rolls-Royce brand has imagined what its lineup of ultra-luxury vehicles will look like over the next 100 years. 

It looks like the next-generation Rolls-Royce Phantom won’t get too many dramatic changes in the styling department.

The Rolls-Royce Phantom is getting a final goodbye with the Phantom Zenith Collection.

The Rolls-Royce Wraith luggage collection has been introduced, and it sports a price tag of $45,854.

Mansory has introduced its version of the Rolls-Royce Dawn to the world.

Rolls-Royce is is one of the most prestigious brands in the world, and the automaker takes great pride in that fact.

A mule for the upcoming Rolls-Royce SUV has been spied testing again, this time in Sweden.

Rolls-Royce is going to do something it has never done before: build a concept car. 

Mansory is an aftermarket tuner famous for its exotic car builds, and it brought some of its wildest creations to the 2016 Geneva Motor Show.

Surprise! The current-generation Rolls-Royce Phantom will bow out with even more special edition models.

The Wraith is the car that was supposed to break the stereotype that chauffeurs are the only people who drive Rolls-Royces.

The Chicago Auto Show is usually not well known for supercars, but we got a nice surprise this year.

If you were expecting big changes for the next-generation Rolls-Royce Phantom, you are going to be disappointed.

The Tokyo Auto Salon is a fantastic display of Japan’s love of cars and for pushing automotive boundaries.

Like many of us, Rolls-Royce has made a New Year’s resolution to lose weight.

Sometimes, when we’re sitting around the AutoGuide.com offices, we come up with answers to questions no ever asked.

Rolls-Royce takes the world of bespoke ultra-luxury vehicles to a whole new level.

Rolls-Royce may be the next luxury automaker turning its attention to electric vehicles.

Having already enjoyed an online debut last week, the Rolls-Royce Dawn has dropped its luxury top at the 2015 Frankfurt Motor Show.

Rolls-Royce has revealed the Dawn, its new luxury convertible based on the Wraith Coupe. 

The Rolls-Royce Dawn will make an online debut next week before heading to the 2015 Frankfurt Motor Show.

The Pebble Beach Concours d’Elegance in Monterey, California, is one of the most prestigious events for classic cars in the world. 

Monterey Car Week and Pebble Beach is an awe-inspiring place to be if you’re a supercar lover or fan of exotic cars. 

Monterey Car Week in California is a celebration of exotic supercars and expensive luxury brands. Automakers from all over the world use Pebble Beach to show off their latest, most powerful models.

The Rolls-Royce Wraith has been getting a lot of inspiration in the past few months, and yet another special edition model has been announced.

A new special edition Rolls-Royce has been revealed, and this one isn’t just an appearance update.  

Rolls-Royce has named its next new model.

Rolls-Royce has created yet another special Wraith model.

Luxury is the antithesis of austerity. If you want the finest, fastest or most feature-laden, you’re going to have to fork over cash and usually lots of it.

This is the Rolls-Royce Phantom Limelight, the latest in the Bespoke Phantom Collection.

Rolls-Royce’ future product line is based on a new architecture developed independently from BMW.

Rolls-Royce has revealed a rather odd test mule for its upcoming SUV.

Rolls-Royce rolled into the Big Apple with a new special edition that celebrates the cinema.