Chevy Teases "Route 66" Super Bowl Commercial [Video]

Jason Siu
by Jason Siu

img class=”alignnone size-full wp-image-99673″ title=”chevy_superbowl_commercialsrc=”http://www.autoguide.com/auto-news/wp-content/uploads//2011/12/chevy_superbowl_commercial.jpgalt=”” width=”640″ height=”360″ />

Chevy is turning to independent film makers in 32 different countries for one of their five Super Bowl XLVI commercials. Chevrolet is hoping to go global – 60-percent of their vehicles are sold outside the United States – by asking fans to also vote for their favorite commercial to influence the judges.

The contest named “Chevrolet Route 66” and contestants are asked to create an ad which captures the spirit of the everyday hero and the global experience of life’s journey. The Chevrolet advertising team will get together to check out the consumer-generated ads with the best one being aired during the Super Bowl.

Chevrolet will be posting their favorite submissions on specially created website with Microsoft ( ChevroletRoute66.MSN.com) in order for fans to view, rate and share the videos. And to entice viewers to vote from December 22nd 2011 to January 26th 2012, a prize of up to $10,000 can be won by whoever shares most often. The countries eligible include Brazil, Canada, China, France, Germany, India, Mexico, the United Kingdom and of course the United States.

Check out a sneak preview of the commercial competition after the break.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Sandra Sandra on Dec 31, 2011

    I don't want to enter your contest, but have 2 favs. The one of the baby crying until the car starts (I have experienced that myself), and the one of the little boy as an astronaut. My husband like the one of the lady having the baby. Please consider my opinion for the one you will air during the superbowl. The one of the guys screaming at each other, and the one that the guy is a zombie? and grunts are the most stupid!!!

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