Superlift's Matchbox F-350 Brush Truck Wins Ford Product Excellence Award

Amy Tokic
by Amy Tokic

We’ve seen a lot of cars that were made into toys and scale models, but what about the other way around? Well, Superlift Suspension Systems did just that with its Matchbox F-350 Brush Truck, which made its debut at the 2011 SEMA Show. Not only that, but this full-sized truck drove off with a Ford Product Excellence Award.

Created as a concept by Matchbox, the Superlift’s R&D team turned it into a full-sized, drivable reality using a 2011 Ford F-350. If you were lucky enough to attend the show, you may have even snagged one of the limited-edition Matchbox models of the truck. If not, you can buy this mini truck from your favorite toy store now.

“Receiving this award from Ford is an incredible honor,” said Superlift Marketing Director/project coordinator Joey Arbogast. “It’s a tribute to efforts from Matchbox’s and Superlift’s design and marketing departments as well as Superlift’s engineering and R&D team, who brought the design to life.”

The Ford Product Excellence Award recognizes superior achievement in new product development, vehicle appearance, use of aftermarket parts and overall display.

Amy Tokic
Amy Tokic

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