Chrysler Considering Axing Dodge Avenger To Focus On 200
Rumors are brewing that Chrysler may be considering dropping their Dodge Avenger within three years in order to focus on the better-selling Chrysler 200 sedan – which is built on the same platform as the Avenger.
Head of the Dodge brand, Reid Bigland, recently said “”Chrysler Group will likely consolidate around one midsize car in the future.” It’s almost a no-brainer move, with Chrysler being able to lower marketing and development costs by focusing on a single model. It also removes the risk of cannibalization of one model’s sales.
US sales of the Avenger rose 26-percent last year to 64,023 but 200 sales reached 87,033. Unfortunately both models’ sales still lag behind the Toyota Camry, Honda Accord, Nissan Altima, Ford Fusion and Chevrolet Malibu.
[Source: Automotive News]