Chrysler Considering Axing Dodge Avenger To Focus On 200

Jason Siu
by Jason Siu
chrysler considering axing dodge avenger to focus on 200

Rumors are brewing that Chrysler may be considering dropping their Dodge Avenger within three years in order to focus on the better-selling Chrysler 200 sedan – which is built on the same platform as the Avenger.

Head of the Dodge brand, Reid Bigland, recently said “”Chrysler Group will likely consolidate around one midsize car in the future.” It’s almost a no-brainer move, with Chrysler being able to lower marketing and development costs by focusing on a single model. It also removes the risk of cannibalization of one model’s sales.

US sales of the Avenger rose 26-percent last year to 64,023 but 200 sales reached 87,033. Unfortunately both models’ sales still lag behind the Toyota Camry, Honda Accord, Nissan Altima, Ford Fusion and Chevrolet Malibu.

[Source: Automotive News]

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  • Pastor tony Pastor tony on Jan 22, 2014

    This is the last year for the Avenger. Why? Because it ( and the Chrysler 200) is one of the worst Chrysler products made. Quality was equal to the Horizon and Omni of years past. Although the Charger like taillights are cool. The only people that bought them new were the car rental joints and after 24,000 miles they were ready for the junk pile.