Chrysler Considering Axing Dodge Avenger To Focus On 200
Rumors are brewing that Chrysler may be considering dropping their Dodge Avenger within three years in order to focus on the better-selling Chrysler 200 sedan – which is built on the same platform as the Avenger.
Head of the Dodge brand, Reid Bigland, recently said “”Chrysler Group will likely consolidate around one midsize car in the future.” It’s almost a no-brainer move, with Chrysler being able to lower marketing and development costs by focusing on a single model. It also removes the risk of cannibalization of one model’s sales.
US sales of the Avenger rose 26-percent last year to 64,023 but 200 sales reached 87,033. Unfortunately both models’ sales still lag behind the Toyota Camry, Honda Accord, Nissan Altima, Ford Fusion and Chevrolet Malibu.
[Source: Automotive News]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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This is the last year for the Avenger. Why? Because it ( and the Chrysler 200) is one of the worst Chrysler products made. Quality was equal to the Horizon and Omni of years past. Although the Charger like taillights are cool. The only people that bought them new were the car rental joints and after 24,000 miles they were ready for the junk pile.