Lexus Focusing on Hybrid Sales in North America
Lexus is aiming to boost its hybrid lineup sales in North America above its currently level of around 10 percent. As a result, expect plenty more hybrid offerings from the Japanese automaker in the near future.
Globally, Lexus hybrid sales hover around 20 percent of its total sales, though in Japan it’s an astounding 80 percent. This year alone, the luxury automaker added a hybrid variant to its popular ES lineup, as well as giving the new LS an F Sport variant for its hybrid model.
Interestingly, Lexus is looking to leverage its F Sport line to help promote hybrid sales, believing that American consumers still prefer performance over mpg. The Japanese automaker is currently offering F Sport options on its LS, GS, CT, and RX hybrid models.
GALLERY: 2013 Lexus ES 300h
[Source: Automotive News]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation