Datsun Returns to ‘Go’ After Indian Market


Nissan just unveiled the first nameplate to be sold under its revived Datsun brand: the Go.

Datsun is targeting customers upgrading from a motorcycle or used car with the low-cost five-seat car priced from $6,700.

A 1.2-liter four-cylinder engine mated to a five-speed manual transmission powers the car, which is just over 149 inches long. That means the Go is actually larger than sub-compact cars sold in North America. For example, it measures about 10 inches longer than a Fiat 500 or 4.3 inches past a Chevrolet Spark.

That makes sense considering it’s meant to house up to five passengers. Nissan hopes to take 10 percent of the Indian automobile market by 2016. But the brand wouldn’t be able to achieve that without products to target India’s low-cost car segment, which accounts for 40 percent of its buyers.

Ghosn said reviving was easier than starting a new brand. Still, the company will need to overcome a lack of recognition for the name in its new market.

[Source: Automotive News]

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