Chrysler Registers 'Rebel' Trademark
A recently-filed trademark application by Chrysler suggests the company might be preparing to launch a new model.
On April 16, the company registered a trademark for “Rebel,” hinting at a future production model. The patent filing was for a trademark that is meant to be used on goods and services that include “motor vehicles, namely automobiles, trucks, vans, sport utility vehicles and structural parts therefor.” It’s likely that Chrysler didn’t file the trademark just to protect an asset it acquired in 1987 after the automaker purchased American Motors, but rather it intends to use it in the future.
As for what, we can only speculate. The American automaker could utilize the nameplate for the rumored Avenger replacement, or it could be tacked onto a special edition model such as a Dodge Charger Rebel.
[Source: Ignitionist]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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