Lotus Production Hits 40,000-Unit Milestone
Lotus has reached a new milestone in vehicle production.
The British automaker has announced it has produced its 40,000th “small car platform” vehicle, which happened to be the first Elise S 20th Anniversary model to come off the assembly line. The Lotus small car platform has numerous models based off of it including the Lotus Elise, Exige, Europa, 2-Eleven, 340R and racing variants. Currently, the platform underpins the production Elise and Exige models and takes advantage of the same aluminum extruded and bonded technology used in the new Lotus Evora 400.
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The Elise was first unveiled in 1995 and has been a staple car in the British automaker’s lineup thanks to its focus on lightweight and efficiency.
“The small car platform was a landmark development in 1995 and developed at the right time in the company’s history,” said Lotus CEO Jean-Marc Gales. “Yet, in an environment of continuous improvement, while a correlation exists between today’s platform and the first of the lightweight, bonded and extruded aluminium structures, it has altered radically. It remains a benchmark in light weight and efficiency and is as advanced and market-leading today as it was 20 years ago.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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