Lamborghini Urus Officially Arrives in 2018

Jason Siu
by Jason Siu

Lamborghini has officially announced details for the production of its Urus SUV.

The exotic Italian automaker confirmed that the Urus will be assembled at the company’s factory in Sant’Agata, with the plant nearly doubling in size and adding 500 new long-term jobs.

Lamborghini’s goal is to maufacture about 3,000 Urus SUVs annually, which is more than the combined production figures of its Gallardo, Huracan and Aventador models from last year (2,600). The Italian Government is lending a helping hand to help expand jobs in the country by offering Lamborghini incentives and tax breaks, as was previously reported.

As for official details on the production version of the Urus, Lamborghini didn’t announce any other than that the model is confirmed for production. Top Gear did speak to the company’s engineering chief, Maurizio Reggiani, who shared some details on the upcoming model. For one, don’t expect the production version to incorporate a ton of carbon fiber in its construction. According to Reggiani, it doesn’t make a lot of sense to put so much carbon in the structure of the production Urus since the SUV’s drivetrain, suspension and interior are so heavy.

SEE ALSO: Lamborghini Urus Cleared For Production in Italy

What that actually means it that the production Urus can share its platform with something existing or in development, such as the one being used for the Bentley Bentayga and the next-generation Porsche Cayenne. To give the Urus the driving experience one would expect from a Lamborghini, the company will focus more on improving chassis technology, placing an importance on active anti-roll, adaptive damping and variable ride height.

Surprisingly, the Urus could make use of forced induction or hybrid technology for its powerplant, neither of which has ever been used in a Lamborghini production car.

Yes, the Italian automaker’s V10 and V12 engines are plenty powerful in its sports cars, but SUVs need torque which could come from turbocharging or an electric motor. Look towards the Asterion concept from Lamborghini to get an idea of what could end up in the Urus. In that concept, Lamborghini demonstrated it does have the know-how to create a plug-in hybrid powertrain for its models, something it doesn’t consider for its production sports car because of weight.

Lastly, expect the styling to change when the production model debuts, considering the Urus concept originally debuted in 2012.

[Source: Top Gear]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Smartacus Smartacus on May 27, 2015

    Perhaps Lambo's new SUV should have been a raised 2+2 coupe with high ground clearance like the Aston Martin DBX. *otherwise; they could have just re-imagined the LM002 to make it go head to head with the Mercedes G63 6x6

  • Mark S Mark S on May 28, 2015

    U-r-us......kinda like Babyies-r-us, Toys-r-us.....just costs around $300k though, so a pricey toy.