9 Winners and Losers From the 2018 Detroit Auto Show: The Short List

Craig Cole
by Craig Cole

Another Detroit Auto Show is in the books – THANK GOODNESS!

There were big reveals this year and small ones, important unveilings, and others we’ve already forgotten about. Making sense of this mess, the AutoGuide.com staff has picked some winners and losers and we’ve even thrown a few undecideds in for good measure, vehicles we just couldn’t decide on.

Winner: 2019 Ram 1500

Let’s start with the vehicles that impressed us most. The 2019 Ram 1500 was unquestionably the shining star. Lighter, stronger and more capable than ever before, this full-size pickup is loaded with technology, including a 48-volt mild-hybrid system and an available infotainment system with a Tesla-like 12-inch screen. Thanks to all this innovation — and an unexpectedly premium interior — it’s easy to see why Ram impressed us so much.

ALSO SEE: 2019 Ram 1500 Loses 225 Pounds, Gains Hybrid Tech

Winner: 2019 Hyundai Veloster

AutoGuide editors were smitten with the all-new Hyundai Veloster, which has also been completely redesigned for 2019. Set to launch in the second quarter, this asymmetrical hatchback will be offered with three different engines. But the one you’ll probably want is found in the high-performance N model. A 2.0-liter turbo, it’s rated at a muscular 275 horsepower and is matched exclusively to a six-speed manual gearbox. Hmmm, a South Korean Civic Type R … what’s not to like?

ALSO SEE: 2019 Hyundai Veloster Arrives with Fresh New Design

Winner: 2019 Kia Forte

Kia’s overhauled Forte also impressed us thanks to its Stinger-inspired styling and premium interior. Longer and more spacious than before, this not-so-compact sedan will feature a 147-horse engine and a Kia-developed continuously variable transmission. This powertrain dream team should help the Forte deliver an impressive 35 miles per gallon combined.

ALSO SEE: 2019 Kia Forte Debuts Looking Like a Small Stinger

Winner: Mercedes-AMG 53 Series Models

Another winner from Detroit is the new 53 Series of cars introduced by Mercedes-AMG. Several of the company’s high-performance models will be motivated by a turbocharged 3.0-liter inline-six that’s augmented by company’s EQ Boost 48-volt electrical system. This combination results in 429 horsepower, 384 pound-feet of torque and almost certainly thrifty fuel economy ratings.

SEE MORE: Mercedes-AMG Debuts New 53 Series of Cars and They’re All Hybrids

Undecided: 2019 Chevrolet Silverado

So, Ram, Hyundai, and Kia had three of the most impressive reveals at this year’s Detroit Auto Show. As mentioned above, we all nominated some definite losers and we’ll get to those in a minute, but we were undecided on a couple of products.

And one of the most controversial is certainly the 2019 Silverado, which should be headline news, but somehow it feels like Chevy rushed this truck out to try and steal some of the Ram’s thunder. Sure, it’s lost up to 450 pounds, will offer a straight-six diesel and is loaded with clever storage solutions, but the exterior design is nothing to write home about and its interior looks a generation or two behind rivals, which is largely why we’re split on the Silverado.

SEE ALSO: 2018 Detroit Auto Show Coverage

Undecided: 2019 Volkswagen Jetta

Some derided the 2019 Jetta for being too boring. Others thought Vee-Dub should have gone further with this car. But it’s a handsome sedan that will almost certainly age well. It also features a decently premium interior, can be equipped with a reconfigurable digital dashboard and even comes with a six-year/72,000-mile, fully transferable bumper-to-bumper warranty. It doesn’t matter if you like this car — that’s great protection.

OK, enough undecideds. Want to learn about the new-vehicle introductions we didn’t care for? Great! Here we go…

Loser: 2019 Toyota Avalon

This comfort-focused sedan has never been a thriller — instead, it always strives to keep blood pressures safely in check. Almost universally, we found this car’s massive plastic grille ungainly. But saddest of all is that the biggest news about this new Avalon is that it features Apple CarPlay, which is not at all impressive because almost every other car on the market already does this.

SEE MORE: Brand New 2019 Toyota Avalon Debuts: 5 Things You Need to Know

Loser: 2019 Ford Ranger

After years on the sidelines, Ford is finally getting into the midsize pickup segment, and yet none of us seem to care. Dearborn is repatriating the international version of its popular Ranger nameplate, but even though it’s been extensively reworked for American duty, it still feels like we’re getting expired leftovers. While almost certainly a capable vehicle, this pickup is rather unexciting to look at and offers no engine or transmission choices. The only powertrain offered is a 2.3-liter EcoBoost four-cylinder matched to a 10-speed automatic gearbox.

MORE INFO: 2019 Ford Ranger Gets 2.3L EcoBoost Engine, 10-Speed Transmission

Loser: 2019 Ford Edge ST

The final vehicle on this list is another product from Ford. The brand’s hot-rod Edge ST looks nice enough, but not all AutoGuide editors think it makes sense… at all. It offers optional high-performance brakes for crying out loud! Ford might be trying just a little too hard here. In comparison, mainline Edge models seem much more appropriate.

What are your favorite reveals from the Detroit auto show? Which ones did you dislike? Sound off by leaving a comment down below. Please, let us know if we’re spot-on with these vehicle choices or totally off our collective rocker.

Check out more episodes of The Short List!

Craig Cole
Craig Cole

Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).

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3 of 7 comments
  • Anthogag Anthogag on Feb 01, 2018

    The Ford Ranger looks good. The Edge ST makes as much sense as all the other performance SUVs out there. I wouldn't say it's a loser. Toyota is really going to town with its grills.

  • Isend2C Isend2C on Feb 03, 2018

    Once I saw the Ram I didn't care about it... The ram has had a great, strong masculine look since 1994, and now it's just sorta awkward. The truck itself is surely going to be great, but its appearance isn't doing it for me. I prefer how the Silverado looks. It's annoying when brands launch an "exciting new vehicle" to the US which has been on sale across the globe for several years, a la Ranger. I'm excited for the Veloster but wish the Forte had a potent engine option - it's like a midsized sedan from 15-20 years ago, the same size, power and oodles more options and safety. "Midsized" sedans are enormous.

    • R l R l on Feb 05, 2018

      I agree. I don't think the Ram looks better than Chevy at all except for the interior. These guys are morons for saying so. Kia is meh but the Veloster is hideous