#prius

Toyota pulled back the covers today at its Hybrid World Tour event in Michigan, giving a small glimpse of advanced fuel-saving technologies currently in development.

Toyota executive Bob Carter challenged the U.S. auto industry today in a call to increase the number of hybrid cars on the road.

Over 60 percent of the hybrids on the road in California sport a Toyota emblem, the Japanese automaker has revealed.

Toyota has launched wave two of the “Prius Plug-in MPG Challenge,” building on the success of its first wave which launched in May.

Car thefts have dropped an average 13 percent each year since 2006 according to the latest data from the government safety regulators.

Toyota has announced that its Prius vehicle has passed the three million unit mark in global sales.

Recapping the most watched videos from AutoGuide‘s YouTube channel this week, here’s a chance to catch up on what everyone else is talking about. This past week, AutoGuide was on hand for the official unveiling of the all-new, 2014 Toyota Corolla. Check out what the Japanese automaker has done to its entry-level, popular sedan.

Toyota has announced a recall of 87,000 Prius and Lexus HS250h models from the 2010 model year.

The National Highway Traffic Safety Administration (NHTSA) is investigating Toyota Prius cars ranging from model years 2004 to 2009 because of a possible defect with the steering column.

Toyota and Lexus hybrid models are gaining popularity in Europe, where diesel engines are typically more popular.

New analysis from independent testing outfit Consumer Repots says that the Toyota Prius provides the most value in the North American auto industry. 

Ford’s C-Max Hybrid only has two months of reported sales under its belt and it’s already outpacing the first two months of Toyota Camry Hybrid sales, making it the fastest selling hybrid at launch.

The Ford C-Max Hybrid and C-Max Energi plug-in hybrid combined for more sales in November than the Toyota Prius plug-in and Prius v models.

The Toyota Prius’ safety is getting a bump in an unlikely way, as it has been reported by the National Insurance Crime Bureau that in a group of similarly aged vehicles, the Prius is unlikely to be stolen.

Toyota will conduct two voluntary safety recalls on 2004-2009 Prius models, one to replace the steering intermediate extension shaft and another to replace the electric water pump for the hybrid system.