#prius

Toyota has just announced pricing for the Prius, Prius v and Prius Plug-in, almost all of which are getting a slight price bump for 2013. 

Optical camouflage technology isn’t new. Surfacing several years ago, its creators at Keio University in Japan are now working on an application that could make driving a whole lot safer.

After six full months on the market, the Toyota Prius Plug-in Hybrid has sold 6,061 units, outpacing the first six months of sales for the Chevrolet Volt and Nissan Leaf.

Back in late August, Toyota announced its custom vehicle build-off featuring four of its drivers: Kyle Busch, Clint Bowyer, Antron Brown, and Alexis Dejoria. Each driver has now selected their Toyota vehicle and the shop at which it’ll be built, and the customization has begun. 

Toyota’s racing division (TRD) is hosting a custom vehicle build-off to raise money for charity.

The Toyota Prius has just undergone the new EcoTest from Germany’s ADAC (equivalent of AAA but with more authority). The car is the first ever to score a perfect 5 out of 5 stars in the test, out of 56 vehicles that have been tested thus far.

Autonomous cars are instruments of the Devil and they need to be kept off the road. They commit wicked acts like driving blind people on errands. 

Google is adding the Lexus RX450h to its self-driving car lineup as it looks toward testing in different environments and terrains, pushing ahead with developing its technology.

Hot on the heels of Kim Kardashian buying Kanye West a $750,000 custom Lamborghini Aventador, a new study s revealing what folks living in America’s wealthiest zip codes choose to drive, but the picks might surprise you.

With two of every five car buyers coming from Generation Y, Toyota is recognizing the importance of appealing to America’s next wave of car buyers and the vastly different tastes they carry.

As July’s car sales figures start to trickle in, the Chevrolet Volt continued its dominance against the Nissan Leaf for the sixth straight month in a row.