#sema

This week the Specialty Equipment Market Association will light Vegas on fire in one of the biggest conventions  hit the strip each year.

Ford is preparing for one of its biggest showings at SEMA yet.

Mazda will be announcing its global motorsports plans at this year’s SEMA Show.

Scion just unveiled the lineup of vehicles it’ll be showing off at SEMA next week. The brand’s tC, xB and FR-S models have received some notable aftermarket attention.

SEMA is an annual event that allows automakers, tuner companies and aftermarket firms to showcase their hottest, most exciting products. Surprisingly the folks at Kia have decided to bring a modified minivan. SAY WHAT?!

The 2014 SEMA show is just a few days away and Chrysler has BIG plans for this annual Las Vegas event.

Kia has previewed another of its SEMA-bound projects, a custom K900.

Arguably Ford’s totally redesigned 2015 Mustang is one of the most exciting cars to come out in the last few years. Further hyping this important launch the company will have a whole heard of them at next month’s SEMA show.

Hyundai’s already powerful Genesis sedan is a blank canvas for tuners to alter however they wish. And with SEMA just around the bend you can bet this car will be well represented at the Vegas event, in fact one company has already boosted it to the brink of insanity.

The Lexus RC may have just started arriving at dealerships, but the aftermarket is already transforming the automaker’s latest sports car.

Ford is looking to capture its fifth consecutive “Hottest Truck” award at this year’s SEMA Show.

There’s going to be something different about the SEMA Show in Las Vegas this year that might be worth planning a trip around.

Chrysler plans to bring a full lineup of concept vehicles to SEMA this year and has released a set of teaser sketches to preview them. 

If you’re looking for the party at SEMA, you may want to make your way to the Kia booth.