We won’t blame you if you turned off the Super Bowl before it was over, but Chevrolet gave away a brand new Silverado High Country to the game’s MVP, Malcolm Smith of the Seattle Seahawks.

While most automakers traditionally go big and bold for their Super Bowl ads, this year, Honda took a simpler and more meaningful approach.

Kia has unveiled its 2014 Super Bowl commercial, which stars Laurence Fishburne reprising his role as Morpheus from the Matrix movies.

Hyundai has shared its Super Bowl commercial for this year, which will feature the all-new 2015 Hyundai Genesis sedan.

Audi has revealed its 60-second commercial that will air during the first in-game commercial break after halftime at this year’s Super Bowl.

The first ever race of the new Tudor United SportsCar Championship will kick off this weekend with the Rolex 24 at Daytona.

Toyota has released a trailer for its upcoming Super Bowl commercial featuring the Highlander, Disney’s Muppets and Terry Crews.

The Audi R8 V10 has been named the official safety car at the Rolex 24 Hours at Daytona.

You can’t build a truly great car without an exceptional engine. Powertrain is the heart and soul of every vehicle on the road; it’s the mechanical equivalent of life. Without propulsion systems cars are little more than expensive, over-engineered pieces of yard art.

The 2014 classic-car auction season opened with a bang at Scottsdale, Arizona last week with the Barrett-Jackson event tallying up a total of $249 million in auctions.

The first  Chevrolet 2014 Camaro Z/28 sold for $650,000 at the Barrett-Jackson auction in Scottsdale, Arizona.

A rare race car driven by Michael Schumacher crossed the Barrett-Jackson auction block today, earning $1.7 million and a round of applause as it revved up to 18,000 rpms.

The first production 2015 Ford Mustang GT has netted $300,000 at the Scottsdale Barrett-Jackson auction in Arizona.

Shelby will be heading to the 2014 Barrett-Jackson auction in Scottsdale, Arizona with a very special limited edition Cobra 289 FIA 50th Anniversary sports car.

The first production 2014  Chevrolet Camaro Z/28 and COPO Camaro will be heading to the Barrett-Jackson auction in Scottsdale to raise money for charity.

Detroit was ground zero for the reveal of Mercedes-Benz’s all-new 2015 C-Class sport sedan. This car promises to elevate the nameplate to new heights.

The folks at Lexus just officially unveiled this sultry-looking two-door at the North American International Auto Show. The 2015 RC F performance coupe is a V8-powered sports machine designed to rival products like the brand-new BMW M4 and Mercedes-Benz C63 AMG.

We really haven’t heard much from Volvo lately. The Swedish automaker that didn’t go bankrupt has been pretty quiet, even when the Chinese took over. Still, they’ve been busy enough to release this vehicle in Detroit, the Concept XC Coupe.

Mercedes-Benz is showing off a plethora of next-generation in-car connectivity technologies at this year’s Consumer Electronics Show.

Long a purveyor of dependable but somewhat dreary luxury cars Lexus continues to reinvent itself. Products like the limited-production (and totally awesome) LFA supercar as well as enthusiast-focused F Sport models demonstrate the brand’s newfound passion. And this blue beauty is writing the next chapter in Lexus’ journey.

At the 2014 Consumer Electronics Show (CES), Kia  previewed a pair of concepts that showcase the brand’s next-generation telematics and infotainment systems. 

Volvo is showing off its new, cloud-based Sensus Connect system at this year’s Consumer Electronics Show.

Audi is showing off the interior for its new TT model at the 2014 Consumer Electronics Show (CES).

At the 2014 Consumer Electronics Show (CES), Toyota not only had its FCV concept on display, but brought along a prototype fuel-cell vehicle that has been delivering a driving range of 300 miles.

Elio Motors will be making an appearance at ShowStoppers at this year’s Consumer Electronics Show.

Audi will debut a new version of its Sport Quattro concept at the 2014 Consumer Electronics Show equipped with laserbeam headlights..

Audi and Google are expected to announce a partnership next week at the Consumer Electronics Show that will see the two companies work together on next-generation infotainment systems.

Honda will be out to set a record for the longest Rose Parade float on January 1, 2014.

“You are going to stand in the middle of a forest, in the dead of winter, for hours on end, to catch a glimpse of 30 cars driving by?”

Yup. This is winter rally racing and to those not involved in the automotive culture, spectating at such events sounds downright insane.

The 2015 Hyundai Genesis sedan will be in charge of debuting the Korean automaker’s next-generation Blue Link infotainment system.

For one day, the Ritz-Carlton Grande Lakes in Orlando opened its doors and back yard to host the 2013 Festivals of Speed, drawing to it a small army of onlookers. 

Bugatti has announced the ultimate test drive program in North America, called the “Dynamic Drive Experience.”

Bentley will be returning to the far north of Finland early next year for its Power on Ice driving experience.

Once again the SEMA Show will play host to its annual Online Marketing Conference, with speakers this year including the likes of Doug Mooney from Twitter and Dennis Yu, founder and CEO of BlitzMetrics.

Hyundai will be expanding its Zombie Survival Machine family of vehicles when it debuts the Santa Fe variant at the upcoming New York Comic-Con on October 10.

Today marks the third annual National Plug In Day, highlighting the accelerated growth in the electric vehicle market.

Mercedes’ CLA is one of the most exciting vehicles to come from the Stuttgart, Germany-based automaker in years, and the ludicrously powerful AMG version is all the better. But cranking the knob to 11… and snapping it right off is the CLA 45 AMG Racecar Concept.

Concept cars are mostly built to taunt automotive journalists, but on rare occasions they do serve legitimate purposes. Sometimes they can tip-off what a car company has in development, and the black-as-coal Kia Niro is a clue as to what the South Korean brand’s next B-Segment offering could look like.

What happens when too much isn’t enough? You end up with a concept car like the Audi Sport Quattro, a bright yellow, 700-horsepower denunciation of beige Toyota Camrys everywhere.

Porsche’s sexy 918 Spyder was in plain view for all to see on the eve of the Frankfurt Motor Show. Here are some important details on this mind-bogglingly powerful and equally efficient machine.

Mercedes-Benz just introduced its redesigned S-Class flagship sedan, a car that’s loaded with more bleeding-edge features than an Airbus A380 jet, but the company is also working on a two-door version of the Sonderklasse, as revealed by a handful design sketches.

The 2013 Frankfurt Motor Show is just days away and more automakers are teasing what they’re going to be revealing at the event. Getting in on the action, smart released photos of and information about an electric concept they’ll be unveiling in Germany next week.

Infiniti has announced a contest for Formula One fans to design the helmet worn by Sebastian Vettel at the U.S. Grand Prix.

It’s hard to believe but the Frankfurt Motor Show press preview kicks off next week. Where has summer gone? Heating things up, here’s a glimpse of what storied German sportscar builder Porsche plans to display at the international event.

When it comes to hybrids, Toyota is the undisputed king. The Japanese automaker’s ultra-efficient Prius is practically the gold standard when it comes to economical motoring, but just because they’ve been successful over the past 15 years doesn’t mean they’re slowing down.

Nearly 100 Toyota Supras gathered in the UK to celebrate the 20th anniversary of the fourth-generation.