The first thing anyone notices about a car is its paint color, which is why it’s so important for a new brand like SRT to get it right.

When SRT first revealed the more expensive Viper GTS model, the American automaker expected that it would only get a handful of orders. Turns out they were a bit on the pessimistic side.

Sergio Marchionne’s custom Dodge Challenger SRT8 raised $175,000 at the Barrett-Jackson auction this past weekend in Palm Beach, Florida.

Now that Chevrolet has introduced its new 2014 Camaro Z/28, SRT and Dodge are looking to rise to the challenge with a more powerful, lighter Challenger SRT8 model.

Winter’s icy stranglehold on the northern hemisphere has finally been broken. After months of gray skies and freezing weather spring is finally in the air. Automakers are responding to the warmth and sun by emerging from product hibernation. Companies located in places ranging from South Korea to the United Kingdom have unveiled a bumper-crop of…

You’d think it would be hard to miss the new 2014 SRT Viper Time Attack at the New York Auto Show. After all, it’s a bright orange American supercar. Perhaps it was the lack of a press conference or press release, or maybe it was the fact that it sat high on a pedestal and…

SRT has announced the latest limited-edition exterior package for the Dodge Charger SRT8 called the 392 Appearance Package.

SRT’s only product – the Viper – is getting a middle-of-the-road value bundle meant to improve performance.

Chrysler Group Chairman and CEO Sergio Marchionne is auctioning off his customized 2011 Dodge Challenger SRT8, with the proceeds benefiting the United Way for Southeastern Michigan.

It appears that a track-focused Viper ACR is under development for the new fourth-generation car and could debut sometime next year.

It shouldn’t come as a surprise that the 2013 SRT Viper is almost certain to be offered as a convertible. Despite that, SRT brand boss Ralph Gilles is still playing coy.

At the 2013 Chicago Auto Show, Chrysler’s new SRT performance brand expanded its “Core SRT” vehicle strategy by adding new models to its lineup with the Dodge Challenger SRT8 Core and the Chrysler 300 SRT8 Core.

SRT is expanding its “Core SRT” vehicle strategy by adding new models to its 2013 vehicle lineup with the Dodge Challenger SRT8 Core and the Chrysler 300 SRT8 Core.

Interested in nabbing yourself a future collectible? Hagerty Insurance specializes in classic cars and is predicting the top 10 most collectible cars of 2013 that are under $100,000. Listed based on the vehicle’s MSRP, the Ford Focus ST kicks off the list in the number-10 spot with a starting price of $23,700. Powered by a…

Chrysler’s exclusive attitude about which dealers will be allowed to sell the SRT Viper doesn’t seem to have thinned the lineup for certification much. In fact, the roster is almost full.

It’s 2013, but stereotypes of American vehicles from the ‘70s still linger in the automotive industry, with buyers wondering if domestic cars can ever be as reliable as imports.

Two factory backed SRT Viper GTS-Rs will be competing at this year’s 24 hours of Le Mans, marking the return of the brand to the iconic French race.

Chrysler has announced that it has no plans to sell the SRT Viper in Europe, including in Europe where parent-company Fiat resides. 

With all the hype around the 2013 SRT Viper, it might be surprising how little coverage the car’s delayed arrival is getting.

The new 2013 Viper from SRT marks the return of the snake after a two-year hiatus, and the very first production Viper rolled off the assembly line on December 5, 2013 at the brand’s Conner Avenue Assembly Plant.