In an effort to showcase all-electric power, Mitsubishi Motors will be entering two Mitsubishi i-MiEVs into the annual Pikes Peak Hill Climb this year.

Thanks to data from automotive research firm Polk, we were able to compile a list of the top 10 most popular automakers for buyers aged 18 to 34 – roughly the Gen Y set.

The new Mitsubishi Mirage has already been introduced in Asian markets, and though it has not been confirmed for release in the U.S., this new Mirage will replace the Mitsubishi Colt which currently sells in worldwide markets.

It’ll be sold in Canada, confirmed Mitsubishi spokesman Roger Yasukawa, however, regarding plans to launch it’s new Mirage minicar in the US, the firm currently remains on the fence.

Among the many vehicles debuting in the U.S. at the New York Auto Show, Mitsubishi brought its refreshed 2013 Outlander.

The Mitsubishi Outlander Sport is getting a mid-cycle refresh, despite launching a mere two years ago in the U.S. The refreshed 2013 Outlander Sport will make its debut at the upcoming New York Auto Show.

Looking to take advantage of the weakening dollar, Japanese automaker Mitsubishi is going to double the production from its Illinois factory here in America.

Japanese automaker Mitsubishi will be releasing its i-MiEV Power Box on April 27th in their home country for around $1,785 (149,800¥). 

Rally racing is not a forgiving sport. It’s not like an oval or most road course’s where you can simply run off the track and not be at risk of smashing a tree, or a hitting a ditch like this driver did.

This video comes from a Hungarian rally race, and shows us why it is not such a good idea to push to hard around a corner. The obviously unsuspecting driver comes out of the turn a little too high and a little too fast, and when the car hits the apex of the turn, it slides straight off the track into the waiting ditch.

Combine wet roads, fast cars, ditches and a driver who’s in it to win it, and the results are disatrous, yet still entertaining to watch.

Thankfully it does not appear that anyone was injured in the accident.

Watch the Mitsubishi do some ditch dancing below.

Some of us might have forgotten that the 2012 Mitsubishi Outlander Sport exists, after seeing the next-generation Outlander debut at the recent 2012 Geneva Motor Show.

In 2007 Mitsubishi sold nearly 129,000 cars in the United States – their best year ever.  Since then the Japanese automaker hasn’t reached the 100,000 mark. But they are making an effort, however small, to change that by introducing the Lancer SE model for 2012.

The next-generation Mitsubishi Outlander has been unveiled at the Geneva Motor Show, sporting an innovative new plug-in hybrid system with an electric all-wheel drive feature.

One special Mitsubishi i-MiEV city electric car gets pumped up with performance enhancers as the Japanese automaker prepares to enter an all-electric race car into the 2012 Pikes Peak International Hill Climb.

The recent stories of the Tesla Roadster “bricking” will likely cause owners of other electric vehicles to worry. We’ve managed to track down and get a comment about the measures in place that can prevent other EVs from becoming damaged like the Tesla.

After revealing two PX-MiEV concepts, the second of which debuted at last year’s Tokyo Motor Show, Mitsubishi has now released a few details on the production version of its new Outlander crossover, which will make its official world premiere at the 2012 Geneva Motor Show.

Mitsubishi has released a lone teaser image of an all-new model it plans to debut at the upcoming Geneva Motor Show. No specifics were given about the new vehicle, but in a release the company did say it will be a, “strategic and innovative premium vehicle”. It will also showcase the brand’s new design direction.

Some cars handle better than others in snow and as high-performance beasts go, the Mitsubishi Lancer Evolution VIII is certainly among the best.

The Evo, as it is commonly called by enthusiasts, is a lot like the Subaru WRX STi. They’re both beefed up rally versions of their manufacturer’s humdrum sedans. Stiff suspension, power-a-plenty and a rigorous all-wheel drive systems make these the go-to for off road racers.

That really doesn’t mean anything, though, if you’re caught in a snowy pile up on the highway like the driver in the video below was. Thankfully for him and his car, he understood that driving on an embankment and dinging up his ride was better than stomping on the brakes and sliding out of control. According to the West Virginia Metro News, about 30 vehicles were involved in the crash.

Unfortunately for so many others around him, winter defensive driving is an easily forgotten skill that can save you money and your life. Just remember that front- rear- or all-wheel drive cars cant do diddly without a driver’s due diligence. Stay calm, dress warm and keep a kit in your car in case you get stuck.

That said, there’s a reason our review of the 2011 Evo MR features us hooning around in the snow: it’s damn fun. You don’t buy this car for comfort, you buy it because road gripping, lane churning performance and precision are an enthusiast’s bread and butter.

You can watch the video below, and as always— drive safe. Warning: there is a lot of swearing in the video.

Mitsubishi has achieved decent amounts of success with the i-MiEV electric car in its home land, and also in Europe, where this model is also sold badged as a Peugeot iOn.

However, earlier in the year there were rumors that the Evo might get killed off. Thankfully, those are not true but according to company insiders, a plug-in hybrid Evo will be launched within three-years time.

Unveiled at the Tokyo Motor Show, the Mitsubishi PX-MiEV II is, as the name suggests, the second in a line of concepts previewing a future hybrid crossover by the brand.

Mitsubishi has officially unveiled its new global small car, which is expected to help expand the brand’s lineup in North America. Bringing back the Mirage badge this sub-compact offering is just 146-inches in length, or roughly a foot shorter than the Honda Fit.

The Top 10 Most Fuel Efficient cars have been named for 2012 by the Environmental Protection Agency. The EPA (those guys that come up with the official ratings for cars) has compiled the list, which is dominated by Japanese automakers. Those remaining two are domestic vehicles, although with one being a commercial van, it almost should count. On the list are electric and hybrid vehicles only, with no diesels or pure gasoline engines.

Behold, the new bar for fuel economy: 126 highway miles per gallon equivalent (MPGe). Which car is championing these figures? The Mitsubishi i electric vehicle.

Mitsubishi has confirmed that two top executives at their American divison have left the company, and that Mitsubishi has no plans to replace them – a curious development for an automaker with mercurial fortunes.

Later this month Mitsubishi will officially unveil its PX-MiEV II concept at the Tokyo Motor Show. The second version of plug-in hybrid crossover, it’s one that points directly towards a production model in the near future.

Mitsubishi is looking to re-enter the sub-compact segment in the U.S. and will do so in the near future with an all-new global small car, which will officially be unveiled at the Tokyo Motor Show in just a few weeks.

It seems that these days, we can’t get enough of electric vehicles, or at least talking about them. With the current environmental craze in overdrive, any discussion relating to zero emissions is worthy of inclusion.

Recognized each year at the LA Auto Show, the finalists for the 2012 Green Car of the Year award have been released, spanning the gamut of possible alternative fuel vehicles. The nominee include the Ford Focus Electric, the 2012 Honda Civic Natural Gas, the Mitsubishi i, the Toyota Prius v and the 2012 Volkswagen Passat TDI.

Rumors that the next-generation Mitsubishi EVO would go hybrid first surfaced over a year ago and now company president Osamu Masuko has reportedly confirmed as much.

As automakers look for ways to save fuel and reduce emissions, idle shut-off systems are becoming increasingly prevalent. Now, Mitsubishi has jumped on the bandwagon, releasing the first details on its new 4J10 1.8-liter gasoline motor which features Auto Stop and Go technology.

In recent years, Mitsubishi has been given a lifeline by the PSA group, which owns Peugeot and Citroen. Both of these French companies have made their own versions of the Mitsubishi i-MiEV and the Outlander SUV.

The Mitsubishi Lancer Evolution might be the Japanese brand’s highest performance model but the most recognizable model it’s produced over the past several decades is easily the Eclipse. Axed from the company’s lineup this year the Eclipse could return admits Greg Adams, Mitsubishi Motors North America VP of marketing.

Nissan and Mitsubishi continue to cozy up, with the latest announcement including the sharing of Nissan’s newest flagship luxury sedan. Sold in North America as the Infiniti M, Nissan will supply what it dubs the Fuga in its domestic market to Mistubishi. The new Mitsubishi-badged vehicle will go on sale in Japan starting in the summer of 2012.

Mitsubishi certainly had a great run with its sporty Eclipse model, but unfortunately, all good things must come to an end. The last Eclipse ever produced will be auctioned off by Mecum as a 2012 Mitsubishi Eclipse Coupe SE with a 3.8L V6. It is a special-edition Eclipse custom built by Mitsubishi Motors North America to commemorate the Eclipse’s 22-year run and will be auctioned off September 15-18th, 2011 at the St. Charles Auction with all the proceeds being donated to Japan’s Red Cross earthquake relief.

Yoichi Yokozawa, CEO of Mitsubishi Motors North America confirmed that a new Lancer SE model will be arriving this fall as a 2012 model. The SE model will receive all-wheel drive, like its Ralliart and Evolution siblings, however it will be powered by the naturally aspirated engine found in the DE, ES and GTS trims.

Mitsubishi Motors Corp. has a goal – it wants to sell 2,000 units of its new i electric car in North America by April. Mitsubishi’s goal is pretty ambitious, considering that the i arrives at North American retailers in November and it’s only pre-sold about 350 to date.

Mitsubishi is investing heavily in the plug-in hybrid craze with reports coming out that their 2009 Tokyo Motor Show concept Outlander Sport plug-in hybrid will make its way to North American markets by 2013. The hybrid crossover is being promoted by Mitsubishi as being environmental with on-road performance thanks to its electric powertrain combined with a 1.6L gasoline four-cylinder.

Mitsubishi North America and the Jim Russell Racing Drivers School have launched a new high performance driving program that allows drivers to participate in the advanced Lancer Evolution Experience II at the Infineon Raceway in Sonoma, California.

Collectively known as Generation Y or Millennials, those born after 1980 appear to be showing an even greater preference for ‘foreign’ brand cars in North America than even Gen-X members or the baby boomers before them.

The electric car market will become much more competitive in the next year when the Mitsubishi i-MiEV and the Ford Focus Electric hit the road. An announcement was just made regarding the official miles per gallon equivalency ratings, or MPGe, putting the Mitsubishi in the EV lead for now.

The News Of The World scandal rages on, with pressure mounting from Parliament, investigators, and the general public. Now an anonymous executive suggests that car companies who had planned to advertise in the tabloid should donate the money to charity instead.

Following in Ford’s footsteps, Mitsubishi and Vauxhall have also pulled their ads from News Of The World, in response to the tabloid’s phone hacking scandal.

A man in Sydney, Australia nearly got away with a stolen Mitsubishi Lancer—if he hadn’t left his driver’s license behind. D’oh!

Contrary to public belief,  Mitsubishi still sells cars in America. And the company is hard at work on hybrid technology: they are planning to sell three electric versions of their vehicles: the i-MiEV, the Outlander, and the Outlander Sport.

Mitsubishi is becoming much more aggressive regarding future EV sales in its home market of Japan. Currently Mitsubishi’s i-MiEV sells for 3.98 million yen which equals $49,200. Government subsidies bring the price down a million yen equalling $36,900. The i-MiEV’s chief rival, the  Nissan Leaf costs 3.76 million yen which equals $46,500 before subsidies and is the more popular choice compared to the Mitsubishi.

The i-MiEV electric mini car has only just gone on sale in North America but already Mitsubishi is looking to expand its offering of EVs.

Forget the Nurburgring. Those in search of the ultimate driving thrill know that you can’t top Bolivia’s Yungas Road. This narrow, winding path runs from the city of La Paz to Coroico and its treacherous terrain, poor weather conditions and steep cliffs claim 100 lives a year. As a result it has earned the dubious title: Death Road.

As part of a clever (and ballsy) marketing stunt, Mitsubishi recently drove the Death Road in its new Outlander and Outlander Sport models, bringing along a 360 degree video camera to document the treacherous excursion to help document the trip.

They’ve created a web page to promote the two vehicles with plenty of interactive features so you can come along for the journey.

Travel along with the Mitsu crew at www.mitsubishicars.com/dangerousroad and check out the promo video after the jump:

After a preliminary announcement was made in March, Japanese automakers Nissan and Mitsubishi have today revealed initial details of a new minicar joint-venture.

In what is a clearly a great marketing stunt, BF Goodrich is teaming up with Olympic Gold Medalist Shaun White to teach him how to drive. And by driving, we mean the typical fashion we expect to see with BF Goodrich – tearing up tires all over the track.

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April’s U.S. sales figures are in, and to the surprise of exactly no one, $4-gallon gas and continuing unrest in basically everywhere has led to a surge in small car sales.

The president of Mitsubishi, Osamu Masuko, is “very interested” in producing electric Formula 1 cars, with an eye to mutually compatible technology with their road cars.  The governing body of Formula 1, the Federation Internationale de lÀutomobile, announced this month that it is working with representatives of the European Commission to develop a racing series for electric vehicles.

An episode of The Simpsons that aired in 1995 gave us a vision of life in the year 2010, and the marriage of Lisa Simpson to a British aristocrat. Amid talk of World War III, sentient robots and flying cars, Lisa and her fiancé part ways after he tells her she is “a flower that grew out of a pot of dirt”. We may not be blessed with Jetsons-era technology, but we are blessed with a Venus Fly Trap of a car, the Mitsubishi Lancer Evolution MR, one that truly did emerge from a worm-infested vase of mulch.

Mitsubishi is killing both its Endeavor crossover and Eclipse coupe and convertible due to slow sales, with both vehicles scheduled to die off in August.