Subaru gives us our first look at the new sports car, which will once again share its platform with a Toyota.

The joy in editor Sebastien Bell’s face is clear from 50 yards away. It’s a no-Insta-filter-necessary sort of Monday morning, and he’s practically floating in his seat as the red convertible rolls my way. Is this affordable sports car head-to-head over before it’s even begun?

The continued crossover obsession has pushed automakers to find niche upon niche. The Seltos, Kia’s latest entry into the fray, splits the difference between the sub-compact and plain ol’ regular-compact classes.

So you’ve decided on a compact SUV but want to save at the pumps. Good choice.

The RAV4 is now the de facto face of Toyota’s hybrid movement—and the Prime is the best electrified vehicle it’s made yet.

I’m sometimes criticized for my choices among peers for supporting Toyota cars. As an auto journo and enthusiast, I guess I’m expected to only drool over Celicas and the Supras but I love pretty much everything it makes.

September is almost here, which in the auto industry means the arrival of 2021 models for almost every car you are thinking of buying. It also means that a lot of manufacturers and dealers will be looking to dispose of the 2020 models – with some very attractive deals!

J.D. Power has conducted a new study on brand loyalty called the J.D. Power 2020 U.S. Automotive Brand Loyalty Study. Now in its second year, the study uses data from the Power Information Network and aims to determine if the customer returns to the same brand to make his second purchase or not.

Main photo credit: Krakenimages.com/ Shutterstock.com

The results for the least loved car brands are in and the results are quite surprising.

Reliability and safety are two of the most important factors shoppers take into account when looking for a new vehicle.

The Camry is now available in 17 trims. Avalon all-wheel drive model available with four-cylinder only.

The 2021 Toyota Sienna is an all-hybrid entry into a segment that will be almost completely transformed for 2021.

A solitary powertrain, upscale cabin, and class-leading convenience features—but is it enough?

We went hands-on with Toyota’s new people-hauler to learn how it’s evolving the family minivan, and why it’s gone all-hybrid.

The cheapest way into the Toyota lineup for 2021 will now be the $20,780 Corolla sedan—an increase of $4,175.

New Supra 2.0 four-cylinder makes 255 hp. The 3.0 gets an almost 50 hp power bump over the previous model. 

Looking for a reliable full-size used SUV? According to Consumer Reports, the Chevrolet Tahoe and Buick Enclave could be the answer? 

Toyota’s 302-horsepower, plug-in hybrid RAV4 will kick off below $40,000, hits dealers this summer.

The Toyota Camry vs Honda Accord. Eternal rivals in the mid-size sedan market. Choosing between them has been the debate of many a dinner table.

The world economy is feeling the crunch of the COVID-19 pandemic, and the automotive market isn’t free from it.

Despite what some might call challenging looks, the original  Toyota Venza was a popular model. Even four years after its discontinuation, Toyota sold nine last year. Come 2020, just a few days ago, guess who made a comeback along with the new Sienna? The all-new 2021 Toyota Venza.

The surprise second model in Toyota’s reveal event today was the return of the mid-size Venza.

Toyota takes the wraps off the fourth-generation Sienna minivan, with all-hybrid power and a new luxury-oriented Platinum trim.

A single social media image suggests Toyota’s next-gen minivan will debut next week—and come only as a hybrid.

Toyota will build 2,020 Anniversary Edition Prii, as part of the 2021 model year, to celebrate two decades of the game-changing hybrid.

Hybrids have come a long way from being scoffed at and being labeled hipstermobiles.

After weeks of down time, North American automaker production plants are gearing up for a return to work.

Toyota USA has given its clearest hint yet that a hot hatch will come Stateside… it just won’t be the GR Yaris.

Mid-size three-row crossovers are big business these days. The de facto replacement for the last generation’s minivans, these vehicles provide space for seven or eight people plus their stuff, with the added security of (usually optional) all-wheel drive.

The global impact of COVID-19 is apparent in the world. As the economies of the world came to a grinding halt, it was only natural the car industry would affected by the pandemic as well.

Toyota is growing its crossover lineup with the Yaris Cross, its smallest high-riding offering yet.

Pragmatism. That’s what the Honda Civic and Toyota Corolla, two recently refreshed titans of industry, represent.

You’ve decided that you want to buy an SUV. But given the depreciation rates of today you’ve also decided that the SUV you want is a used one.

As anyone who owns a toddler knows, it is easier to solve Fermat’s Last Theorem than it is to get a small child to eat their vegetables. How many of us were told as tykes not to eat cookies before supper lest we ruin our appetite?

Whoops. An alleged slide from a recent Toyota dealer conference has leaked, revealing everything from new sports cars to hybrid trucks and minivans.

Bad news for the 2,884 Americans who bought Supras in 2019 (and the 252 Canadians): Toyota is giving it a substantial update for the 2021 model year.

It rained special editions at the 2020 Chicago Auto Show and it looks like the Toyota stall got the most rainfall of all.

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Toyota has unveiled seven new trims and special editions at the 2020 Chicago Auto Show. Unsurprisingly, all of them are for the company’s crossovers, SUVs and trucks.

How do you increase the reach of America’s best-selling non-pickup? If you’re Toyota, you add a whiff of off-roading ability, embodied here in the RAV4 TRD Off-Road, new for 2020.

The numbers are in, and they confirm what we already knew: everybody is buying crossovers (and trucks).

I’m not ashamed to admit this review started for purely selfish reasons. Being honest is important in this field, after all.

When an opportunity like driving a  2020 Toyota Tundra TRD Pro comes your way, you don’t say no. Especially when a certain bow-hunting trip in the wilderness of northern Ontario is a part of the equation.

If you like the looks of the new 2020 Toyota Highlander hybrid—and read our review—but are hoping for a plug-in version, we’ve got good and bad news.

Reliability and safety are two of the most important factors shoppers take into account when looking for a new vehicle, but even with all the available information we have today, it’s hard to know which car will be the best used purchase for us.

Despite its quietly handsome new looks, the 2020 Toyota Highlander lives up to its namesake as a fierce fighter.

Toyota has revealed the pricing for its completely redesigned, fourth-generation Highlander.

It might seem hard to believe, but this will be Toyota’s second-quickest production model next year. Yes, the 2021 Toyota RAV4 Prime packs both more performance and more efficiency.

Toyota is spreading the all-wheel drive love just in time for winter with a new all-paw Camry and—later—the very first AWD Avalon.

Typically, the hybrid badge on a tailgate is an instant clue that the car stretching fifteen-odd feet ahead is a total snoozer.

I tried to get mom to buy a Prius. The mileage improvement would be ideal for her short suburban commute.

Imagine an electric car that never needs to be plugged in for a recharge.

It seems that I’ve gone soft as I’ve aged. And, as it turns out, so have most things that resemble sports-utility vehicles.

The friendly Toyota representative fairly choked on his water as he crossed the parking lot to correct us. “It’s not a snorkel, it’s a desert air intake.”

These 2019’s are destined to become future classics.

Today at the State Fair of Texas, Toyota revealed the updated 2020 4Runner with a special Venture Edition meant to highlight the rugged, go-anywhere nature of the stalwart sports utility.

It’s now been roughly a decade since the Toyota 4Runner received a complete redesign, making it quite long-in-the-tooth by modern vehicle standards.

Toyota‘s venerable Prius is on a roll, with a mid-cycle refresh and a brand-new AWD-e model both arriving for the 2019 model year. Now, Toyota is playing with the formula yet again, gracing its fuel-sipping hybrid hatchback with new standard tech.