Updating an icon is tough. And make no mistake, the Grand Cherokee is Jeep’s modern day icon.

There are few names in the world of American sport utility vehicles which are more respected than that of the Jeep Cherokee. While the larger Grand Cherokee is the more popular model, the smaller Cherokee is a great option for someone who wants a midsized SUV that offers exceptional on- and off-road driving dynamics and loads of interior tech for a low price point. Also, thanks to the Jeep Performance Parts catalog, the brand offers scores of Jeep Cherokee accessories for the interior and exterior.

Three rows of seats, image-focused, and 290-horsepower naturally aspirated V6 engines.

When it first entered our common lexicon, the “Sport Utility Vehicle” moniker was reserved for wagon-style vehicles riding on traditional truck platforms.

Well before its current incarnation, the Jeep Cherokee enjoyed a long and distinguished career as an SUV that defied convention and introduced numerous innovations that the rest of the automotive industry scrambled to match.

Body-on-frame SUVs are becoming a rare sight on today’s dealer lots. 

Finding good quality swag, especially for gearheads, isn’t always an easy task. Fortunately, we’ve gathered together ten of our favorite Jeep gifts for those of you who want to remind everyone that you drive a Jeep — or that you hope to at some point down the road. Because out of all the auto manufacturers out there, Jeep pride runs deeper than most.

Jeep’s evergreen crossover will arrive with a plug-in hybrid model.

Another strong year for domestic brands, netting four of the top 10 (11) spots.

When I first received the invitation to drive the 2022 Jeep Wagoneer in New York City, I was a bit confused by the venue Jeep had chosen, but after listening to presentation on this all-new SUV, the destination made total sense.

Nothing quite prepares me for the sheer size of the 2022 Jeep Grand Wagoneer.

Every Jeep that rolls out of one of the company’s factories is ready for off-roading, but Jeep has more than just the trail to consider when the American automaker designs its SUVs. Some buyers want just the looks and need good on-road performance, there are safety and other vehicle standards Jeep needs to follow, and if it makes its vehicles too tall, then drivers and passengers won’t be able to get in. If you’re a hard-core off-roader though, you need more than the factory can offer. More height to let your axles and differentials pass overtop of rocks and logs instead of striking them. More wheel well clearance to fit taller tires.

With two modern engines and six new trims, the 2021 Bronco seems ready to dethrone the Jeep Wrangler.

The car-based crossover SUVs that dominate today’s new-vehicle marketplace were never intended to replace off-road trucks and utilities, but a market is emerging nonetheless for crossovers that can handle some rough going.

It’s a myth that most Jeep Wrangler owners add big wheels and tires to match simply because they look cool …well, ok, maybe that’s not really a myth at all. In 99.99 percent of cases, in fact, it’s absolutely true. Sure, many of us put outsized rubber on our rigs for extra capability off-road, but it’s the cool factor that hooks more than a few owners.

Jeep owners have a huge array of choices when it comes to off-road-worthy bumper upgrades, but really, there are just a handful of names they should know. One of those names? The WARN Elite Series.

These days, the compact crossover SUV segment is front-and-center in the auto industry.

If you want a capable off-roader that also doubles up as a daily driver, the Jeep Wrangler is the only choice, right?

The Jeep Grand Cherokee is one formidable SUV, offering its owners plenty of utility straight from the factory. But no vehicle is perfect when you pick it up from the dealership, which is why a few accessories can make a world of difference for your daily driver. Below, we’ve selected some of the most helpful accessories you can get for your Grand Cherokee, adding more versatility and functionality to your SUV, whether you’re a fan of going off-road or simply packing up your kids and going on a road trip.

Many would argue that nothing goes off-road better than a Jeep, and nothing gives you that capability along with pickup-truck utility like a Jeep Gladiator. The highly anticipated pickup from Jeep was quickly embraced by the aftermarket, and it’s no wonder the practical off-roader based on the award-winning (and war-winning) Jeep is so popular, but that doesn’t mean it’s perfect. There are always things to improve, right?

Apparently I can’t just write “a Wrangler with an EV mode” and say this review is done.

They might compete in two different segments, but the Ford Bronco Sport and Jeep Cherokee have similar mission statements.

It’s often said that if you don’t get stuck during a day of off-roading, you’re not trying hard enough. That’s why we’re strong champions of making a reliable winch part of any Jeep or truck build. Yes, we should all wheel with a buddy, but there are occasions when recovery by your trail friend is not possible. Or, as is often the case, everyone is stuck at the same time.

Modern advice suggests buying a slightly used car is a better than new. But that isn’t always the case, as these cars prove.

Logic is probably not an off-road enthusiast’s strongest suit.

Eight winners will be announced next week, including overall Car and Utility Vehicle of the Year.

Jeep has announced pricing on its elongated Grand Cherokee, which will top out at $66,985 before options.

These days, the WARN name has become all but synonymous with vehicle recovery winches. Ask ten knowledgeable off-roaders who makes the best winches money can buy, and chances are good you’ll get “WARN” as your answer at least nine times.

While the upcoming flagship Jeeps will be the brand’s crown jewels, the entry-level Renegade and Compass are nothing to scoff at. 

It can be argued that the original Jeep Cherokee was the first machine to market itself as a family-friendly rig with more than a dash of off-road capability. As we know, that segment now occupies a huge chunk of North American sales.

Pickups continue to dominate the list, with larger SUVs showing up too.

The Jeep Cherokee and Jeep Compass are two very similar vehicles.

There’s no mincing words here: these are the least-reliable car brands in America, at least according to Consumer Reports.

A good friend of mine owns a 4-door  Jeep JK Wrangler. True story, it was the first manual transmission he ever owned, so he learned to drive manual as he was driving it off the lot. I once helped him put a full snowmobile into the back of his Wrangler. I’m made to understand he’s not unique in his treatment of his SUV like a pickup. So, if you were shopping for a Wrangler, why wouldn’t you buy Gladiator?

Fans of the seven-slot grille have had a lot to be excited about over the past few years.

If you drew a family tree for the modern crossover field, you’d find the original 1993 Jeep Grand Cherokee at the top of it all.

How’s 470 horsepower and 470 lb-ft sound? Still want that Bronco?

The most powerful Wrangler you can buy just so happens to be a hybrid.

We’ll finally see the new Jeep range-topper in a matter of days.

The new Wagoneer is “coming soon” is all Jeep would say on its media site as it released a new teaser image today. The image is of the Wagoneer logo in gold lettering and the American flag as the suffix. This is as good a sign as any that the Jeep Wagoneer official reveal is almost at hand.

Main photo credit: Krakenimages.com/ Shutterstock.com

The results for the least loved car brands are in and the results are quite surprising.

As someone who has fetishized old sports cars all his life and tried to own one or two, I have to say, I envy the Wrangler’s universal appeal. It truly is all things to all people. And to me, this two-door Wrangler Rubicon is a Singer 911 with a reasonable price tag.

A V8-powered Wrangler could be coming to a dealership near you soon.

The engine is in the same tune as the Wrangler, an eight-speed gearbox specifically developed for diesel engines. 

The world economy is feeling the crunch of the COVID-19 pandemic, and the automotive market isn’t free from it.

Latest Jeep Compass trim bundles together popular options in value-oriented pack.

You’ve decided that you want to buy an SUV. But given the depreciation rates of today you’ve also decided that the SUV you want is a used one.

Manufacturers of trucks are wising up. They seemed to have figured out that not everyone needs (or wants) an enormous Ramerado Latinum Carbon Lithium Edition pickup truck the size of three football fields. It is not uncommon for a truck buyer to want something with a rugged appearance. The bed, however, is used to haul air about 90 percent of the time. This behaviour is analogous to people who wear checkered woods jackets and live in Manhattan.

Jeep is a crucial part of the FCA lineup. As the market continues to favor SUVs over traditional cars, the original SUV brand is perfectly positioned to bank on that, and Jim Morrison knows it.

Jeep will kick off the Chicago Auto Show with this, the new Gladiator Mojave.

I’ve never been a Jeep Wrangler fanatic. While I’ve long appreciated the legendary off-road capabilities of the OG sports ute, I’ve never had the need to exploit those capabilities. To me, the compromises in on-road handling have turned me away.

Jeep will use next week’s Consumer Electronics Show (CES) to reveal a trio of plug-in electric models, plus a new badge for the job.