Welcome to the next level of the domestic head-to-head battle.

Front-wheel drive and hybrid power are standard for Ford’s smallest pickup.

I can’t write what the gentlemen said when he spotted the 2021 Ford Mustang Mach-E sitting at a red light.

Ford has confirmed the small Maverick pickup is coming to Canada and the US, and we’ll see it next week.

Want a compact crossover, but one that will stand out in the most popular segment on the market? The Hyundai Tucson and Ford Escape both fit the bill.

Ford’s hasn’t forgotten the commercial buyers with the Pro version of the new F-150 Lightning.

The half-ton truck segment is the most popular in North America, with these large trucks serving as America’s bestselling vehicles for more than 30 straight years.

Ford’s mid-size three-row returns to its roots with new off-road-oriented trim.

They might compete in two different segments, but the Ford Bronco Sport and Jeep Cherokee have similar mission statements.

If you have a Mustang Convertible for a cloudy and rainy week, you would drive it with the roof up, right?

It’s after the tenth or so explanation that this is not the new Ford Bronco that I start saying sorry before the spiel.

Modern advice suggests buying a slightly used car is a better than new. But that isn’t always the case, as these cars prove.

When it comes to American rivalries few are as longstanding as the one between the two Detroit giants, Ford and GM.

Eight winners will be announced next week, including overall Car and Utility Vehicle of the Year.

It’s good to be king. Despite the competition that is better than ever, the Ford F-Series truck perennially remains the most popular vehicle in America

Two strong sellers for the Blue Oval, the Ford  Escape and Edge often make up a significant portion of dealership volume.

It should be plain to anyone blessed with the gift of sight that the tastes of most automotive shoppers has permanently shifted to crossovers and SUVs.

For over two decades, the popular image of a hybrid has been that of a compact camped in the passing lane driving slower than the speed limit.

The 2022 Nissan Frontier arrives in a very different segment than the last model, which debuted in 2005.

Ford promises more capability for its off-road icon; more powerful Raptor R shows up next year.

Blue Monday is said to be the most depressing day of the year, when the most people are feeling down in the dumps. 

Pickups continue to dominate the list, with larger SUVs showing up too.

Utility vehicles continued to dominate the sales charts this year—and here are the best ones.

These are the reviews (and comparisons) you read the most this year. Go you!

When people find out I’m driving a commuter car for this job, sometimes they look sympathetic and say stuff like “Ooh, it must be hard to write a review about that.” It actually isn’t.

I’m not going to tell you the Mach-E is the most important new vehicle Ford is launching this year. It isn’t: on a strictly numbers basis, that title belongs to the redesigned F-150, newly available in hybrid format. I don’t think the Mach-E has built up the most hype of the Blue Oval’s new batch, either. The reborn Bronco has avoided much of the controversy of this all-electric, four-door crossover. Blame the name: Ford must’ve known it’d rile up traditionalists by sticking that iconic horse badge on this EV. But long-term, the Mach-E has a much heavier burden than either of its siblings. Just as Star Wars redefined the Hollywood formula in 1977, the Mach-E needs to convince the public a mainstream legacy automaker can play in the EV realm.

The battery pack remains the same, 0-60 mph now comes up in 3.5 seconds

Ford’s mid-sizer will gain a big ol’ portrait-oriented infotainment screen for 2021.

Ford has released the engine specs for the latest version of the most sold pick-up truck in the world. The 2021 F-150 has a massive engine lineup but let’s start with the most notable one in it, the 3.5-liter PowerBoost V6 hybrid. According to the spec-sheet released by Ford, it makes 430 hp of max power and 570 lb-ft. of peak torque making it the most powerful power plant ever plonked into an F-150 chassis. 

Response to customer demand expands Sasquatch package availability to the row-your-own Bronco.

New FOX suspension and a whole lot of off-road cred. 

So you’ve decided on a compact SUV but want to save at the pumps. Good choice.

New Ford configurator confirms prices for new truck, including hybrid model.

J.D. Power has conducted a new study on brand loyalty called the J.D. Power 2020 U.S. Automotive Brand Loyalty Study. Now in its second year, the study uses data from the Power Information Network and aims to determine if the customer returns to the same brand to make his second purchase or not.

Main photo credit: UfaBizPhoto/ Shutterstock.com

Each year the team at J.D. Power reveals what mainstream car brands owners find most appealing. This year, you might be surprised at the results.

Here in a post-Bronco world, Ford’s Escape now makes more sense.

The future is electric, that is a fact. Here is another one, SUVs are the present and will not fall out of favor any time soon. So developing electric SUVs would be the right way forward so you appeal to both crowds correct? Well, manufacturers seem to agree on that too. That is why in the months to come we will probably see a slew of new electric SUVs arrive on the scene. Some might fly under the radar while some will certainly make a big splash. We have compiled a short list of the Top 5 electric SUVs to look out for in 2021. Which one are you looking forward to?

Ford is doubling production of the $60,800 Bronco First Edition after the initial 3,500-model run sold out in mere hours.

Watch the debut of this year’s most anticipated SUV family tonight.

Ford’s hotly anticipated Bronco SUV will make its debut on TV, including ABC, ESPN, and National Geographic.

A solitary powertrain, upscale cabin, and class-leading convenience features—but is it enough?

The Ford Ranger is probably one of the most sought after mid-size pick-up trucks out there and it has less to do with the way it looks or the engines it comes with. One of the critical aspects of the Ranger’s appeal is the sheer amount of aftermarket accessories available from the factory. Ford recognizes that the Ranger is less of a workhorse but more of a lifestyle vehicle unlike its elder sibling, the F150.

Folding gearshifts and hybrid power, oh my!

The Ford Mustang Mach-E will feature a hands-free driving mode to rival similar systems from Cadillac and Tesla.

Ford releases first shadowy teaser of 2021 F-150 ahead of its reveal on on June 25.

We now have an exact date for the debut of the Ford Bronco: July 9.

At long last, Ford will officially show off its Wrangler-fighting Bronco next month, confirms company spokesperson.

Ford has confirmed the digital launch of its most important model, the F-150 pickup, for next month.

Ford has announced that it will be bringing the Mustang Mach 1 back after a hiatus of 17 years.

The world economy is feeling the crunch of the COVID-19 pandemic, and the automotive market isn’t free from it.

Hybrids have come a long way from being scoffed at and being labeled hipstermobiles.

After weeks of down time, North American automaker production plants are gearing up for a return to work.